Russia, Saint Petersburg
📧 alicera31@gmail.com
📱 +7 911 741-94-21
🔗 Telegram:
https://t.me/alicera31🌐 Portfolio website:
https://alicera.com/UX/UI Designer, Web Designer, Tilda Developer, Art Director for Small Projects
Objective:
Seeking a UX/UI designer role in a small, philosophy-driven design studio or with conscious private clients in wellness, eco-products, and lifestyle sectors. Prefer project-based or outsourced work with the possibility of part-time engagement. Aim to contribute fully from concept through final animations, participating in visual language development, content strategy, and code-free site creation. Value remote work, flexible hours, transparent feedback, continuous growth, and fair compensation.
Summary:
Experienced UX/UI and web designer specializing in Tilda-based projects, with a strong background in creating aesthetically refined, user-centered websites. Skilled in full project cycles—from user research and concept to design, content, and launch—delivering digital solutions that balance beauty, usability, and brand values. Proficient in Figma, Tilda, Notion, and Adobe tools. Proven ability to enhance user engagement and build client trust through thoughtful, warm, and clear visual communication.
Education & Training:
Russian Christian Humanitarian Academy (RCHGA), Religious Studies
My academic background shaped my analytical thinking, cultural sensitivity, and ability to build meaningful visual narratives — skills that deeply inform my design approach.
Additional Training
Completed several intensive programs focused on digital design, web development, and interface thinking. These experiences strengthened my visual communication skills, deepened my understanding of user experience, and expanded my technical proficiency in modern web tools. Ongoing training includes advanced strategies for entering international design markets.
Design Tools and Software:
- Figma (primary tool: layouts, UI, responsiveness, moodboards, presentations)
- Tilda Publishing (Zero Block, animation, adaptives, code customization)
- Notion (content planning, knowledge base, moodboards, structure)
- Google Docs / Sheets (briefs, content structure, text management)
- Telegram / Pinterest / Milanote (reference boards, team communication)
- Basic level: Adobe Photoshop (image processing), Adobe Illustrator
Design Experience:
Design Work Experience
Freelance UX/UI Designer, Tilda Developer, Visual Strategist
2019–Present
Clients & Collaborations:
– Massage studios ("Ya na Vstreche")
– Wellness educators ("REZET" training)
– Independent clothing brand
– Yoga tour organizers
– Artists, illustrators, creative professionals
– Imaginarium (contract-based collaboration)
Key Responsibilities:
– Turnkey website creation: UX structure, copywriting, UI design, development on Tilda
– Visual identity systems and content strategy
– Mobile adaptation, animation, and no-code customization
– Design based on deep client immersion and user-focused logic
Tools:
Figma, Tilda (Zero Block), Notion, Google Docs, Adobe Photoshop/Illustrator, Telegram
Results:
– Increased user engagement and trust across all projects
– Strong aesthetic presentation and clear visual hierarchy
– Websites that drive interest, exploration, and conversion
Key Portfolio Projects:Project: “Ya na Vstreche” — Massage Studio Website
🔗
https://m-era.ruGoal: Complete redesign of the brand’s digital presence to reflect the atmosphere and quality of services.
Process & Solutions:
– Rebuilt UX structure from scratch for intuitive navigation and mobile responsiveness
– Introduced Swiss-style visual language: clean grid, refined typography, adaptive menu
– Carefully crafted textual content to convey clarity, warmth, and trust
Result:
– Significantly increased appeal of services through aesthetic coherence
– The website now evokes a sense of calm and professionalism, encouraging bookings
Project: “Platypus” — Educational Concept Website
🔗
https://platypus.tilda.wsGoal: Design a concept site to raise awareness about little-known species
Process & Solutions:
– Created a soft, minimalistic visual language to reflect the uniqueness of the animal
– Focused on atmosphere, tone of voice, and micro-interactions
– Maintained a smooth, narrative-driven UX flow
Result:
– A visually delicate and emotionally engaging site that makes people curious and empathetic toward nature
– Highly praised by design mentors and peers during review
Project: “REZET” — Training Program Landing Page
🔗
https://www.protmj.ru/obuchenieGoal: Launch a new massage training product with focus on credibility and personal trust
Process & Solutions:
– Designed a clean, focused landing page emphasizing the instructor’s expertise and the uniqueness of the technique
– Built visual hierarchy to guide users toward action
– Used soft design language to match the brand’s therapeutic tone
Result:
– Helped the client successfully launch and start enrollment
– Strengthened the perception of the brand as expert-led and approachable
Skills
Design Strengths
- Strong aesthetic sense, precision, and attention to detail
- Ability to create mood and narrative through typography, color, and composition
- Clear and pleasant visual presentation of information
- Warm, human-centered style with appropriate humor where applicable
- Confident in crafting adaptive, animated, and custom-rich web experiences
Core Skills
- Typography and composition
- Adaptive layout design
- Animated and atmospheric web storytelling
- UX-oriented structure building
- High fidelity prototyping
Soft Skills
- Empathy and deep listening
- Responsibility and high self-discipline
- Persistence and result-oriented mindset
- Ability to self-learn and grow continuously
- Clear visual logic and love for functional aesthetics
- Thoughtful communication and client understanding
Leadership Experience
I have extensive experience managing boutique hotels across different countries:
- In India, I led a small hotel, organizing a mixed team (Russian and Indian staff), managing guest experience, maintaining service quality, handling partner relationships, and curating a cozy, soulful atmosphere. The project thrived until visa limitations arose.
- In Sochi and Abkhazia, I managed hotels tailored for yoga groups — overseeing administration, creating infrastructure for retreats (meals, logistics, schedules), and coordinating with instructors.
These roles sharpened my leadership, operational planning, and people skills in culturally diverse and high-responsibility environments.
Additional Impactful Experience
While not part of official volunteering programs, I actively participate in meaningful, values-driven projects:
- During my studies, I built a non-commercial website dedicated to the platypus — from research and content writing to structure and visual design — to raise awareness about the species and promote respect for biodiversity.
- I regularly support friends and emerging designers with advice, feedback, and sometimes hands-on help — offering a warm and meaningful contribution to the creative community.
- I'm passionate about themes like mindfulness, ecological awareness, and well-being — and aim to reflect these values in both my work and daily life.
Interests:
Yoga, Ayurveda, and holistic lifestyle
Reading and observing human behavior
Working with fabrics and hand sewing
Traveling and connecting with nature
Art, fashion, and visual culture
English Proficiency:
I’m actively improving my English across vocabulary, listening, and speaking.